Approximately 40% of all pages on the Internet are created with WordPress, and nearly 65 percent of CMS-built sites are WordPress-based.
WordPress was first released in 2003. It has since become the world’s most extensively used web development tool.
It’s not by chance that you’ve picked up this application. Instead, it’s the result of a set of features designed to “democratise website publishing,” as WordPress co-founder Matt Mullenweg described it.
I’ve outlined the eight elements that I feel have contributed the most to WordPress’s status as the best online platform.
1. It’s free and simple to use.
This is undoubtedly the primary reason for it being the most widely used content management on the planet. Indeed, because WordPress can be downloaded and used for free, the return on investment is quick. But, unlike other systems with a more technical profile, such as Drupal, it is highly straightforward and, with a few hours of practice, anyone – without knowing how to programme – can use it.
2. Can be completely modified.
Another factor contributing to WordPress’s appeal is its adaptability. It enables us to build any website we want, from a basic blog to a “business card” page to an online store or an institutional portal.
WordPress powers many of the world’s most popular websites and pages, including CNN, TED, BBC America, Vogue, and The Rolling Stones.
Much of this flexibility stems from the wide range of plugins that can be installed to enhance the website’s functionality: when you download WordPress, it comes with a default theme or template, but if you want to modify it, you may instal as many plugins as you like. To improve the design and usefulness of the space.
Spam detection filters, SEO, statistical analysis, forms, and interactive pictures are among the almost 60,000 plugins now available. The majority of them are free and are updated on a regular basis time on pages with beautiful themes and plugins, which is one of the variables that Google considers when ranking.
3.Meta-content may be easily customised.
You simply need to instal a plugin like Yoast SEO to optimise the meta title and meta description. Additionally, WordPress allows you to build beautiful permalinks (change the URL of the posts so that each article has a relevant and easy-to-remember web address instead of a default one).
Good page loading speed: Google has long considered page speed to be a ranking factor. Fortunately, WordPress provides plugins like ShortPixel Image Optimizer and WPOptimize that may help any page load faster. If you’re still having problems with speed or loading, you might consider upgrading to a VPS or dedicated server.
4. It makes it simple to market oneself on social media.
The most popular Internet portals are known as social networks. As a result, they are the most effective methods of disseminating our information and initiating a dialogue about our company.
In this regard, we may develop custom buttons for Twitter, YouTube, Slideshare, SoundCloud, Vimeo, GoogleMaps, Flickr, and other social networks to integrate them on our website and blog so that readers can quickly share our material and bring in more prospective clients or users.
We may also integrate a feed to our website and automate social media campaigns: increased presence on social media improves web rankings indirectly.
5. It’s simple to interface with other software.
You may use Google Analytics from the same WordPress control panel to find out which pages or articles are the most popular and examine other data that allows us to assess the performance of our website simply by installing a plugin.
Similarly, the platform integrates with apps like ConvertKit (for sending email marketing campaigns and creating landing pages and forms), Sucuri (for security), and G Suite (for documents, spreadsheets, and emails).
6. It comes in a variety of languages.
The WordPress community is quite active, and the complete programme interface has been translated into over 100 languages.
As a result, we may instal and setup WordPress in our native language (either automatically or manually) and change the language at any moment.
Furthermore, the platform enables you to publish your website or blog in many languages, allowing you to reach a wider audience throughout the world.
7. It has a wonderful community.
Being open-source means that a private firm cannot unilaterally erase our content for any reason, but it also means that a large community of developers and users has sprung up around WordPress. In forums and sites of all types, there are limitless doubts, solutions, and instructions. Furthermore, it implies that the programme is constantly current.
8. WordPress is capable of handling many forms of media.
WordPress isn’t simply for creating content and running blogs, as I said previously. It comes with an integrated media uploader that can handle pictures, audio, and video files. Furthermore, WordPress supports oEmbed-enabled websites, so you can just paste the URL into the WordPress post editor to embed YouTube videos, Instagram images, Soundcloud music, and more.
It’s OK if you’re a programmer; otherwise, you’ll need to learn to code in order to use outsource WordPress developers. However, all Content Management Systems have made it easy to construct a website in a short amount of time. All you have to do now is purchase a business domain name, select a web hosting plan, instal WordPress Themes & Plugins, and begin creating your website using the most popular and user-friendly CMS available. You may search for a WordPress plugin and study their directions to include it on your website whenever you need it.