It’s no secret that ads for companies of all kinds on social media sites can be fruitful. It is important to advertise on social media sites as there is more real value beyond what these days we can get organically.
This post covers five reasons why brands invest in social media ads to achieve their goals and scale up their business, from expanding their reach and exposure to driving the bottom line, and why you may want to. Included are:
- Reaching new clients
- Low Cost of Entry
- Gain insights from the audience
- wide variety of formats
- Achieve more of your targets
The following advantages may enable you to diversify your efforts and integrate more social media into your mix, whether you are new to social media advertising and are considering the investment or are already running advertisements elsewhere, such as on Google.
Social media advertising helps you to reach out to and communicate with new people who may benefit from your goods or services, whether you are considering running advertisements on Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, or Snapchat.
Social media ads target users based on their preferences, habits, and other demographic data, unlike intent-based, often keyword-centred search engine advertising. This gives us the value of bringing our products to potential customers based on targeting and how these preferences and habits are balanced by our offers. People do not know about your brand or that there are even your goods or services, and they may realise that it may help their life in some way or that they only want what you are selling by seeing your prospecting ad.
The cost is substantially lower compared to conventional advertisements, even if you just have a limited budget, you can still go to the auction and find success. Of course, the more advertising you have to invest in, the better you can learn what works and what does not, improve efficiency, test more variables, and accomplish more of your goals, such as traffic on the website, signups, and sales.
Most social networks are cost-consistent, but we have seen lower costs of about $0.13 per click on Pinterest from our experience, which makes it an excellent platform for running low-cost campaigns, especially to drive fresh, inexpensive traffic to your website for retargeting.
As advertisers, with more targeting choices open to us, we will do more audience research and then use built-in social platform tools to understand audience breakdowns and how they contribute to success. Facebook breakdown reporting, for instance, may share information about age ranges, gender, country, area, devices they use, and more.
You will gain useful information on who is best to reach different phases of the funnel and then cater to your messaging accordingly by using reporting, viewer insights, and ad placement-specific features.
Also, take the information relevant to your audience and extend it to other channels to save you time and money as you broaden your efforts while knowing your clients better.
There are some common denominators across channels, while each social media has its ad specs, placements, and formats. The beauty of ads on social media is that creative flexibility and infinite strategies and choices are available to showcase your brand in the light you want.
Use every bit of the ad placement space to increase the ad real estate space on a computer, from static images to ephemeral and long-form video content, from horizontal and vertical rectangular formats to rectangle, so the consumer focuses on you and limits outside distractions from other advertisements and content. The Stories model, which can now be found organically and in most instances as ad placement, is also on Facebook, Instagram, Snapchat, Tik Tok, and, as of recently, Twitter and LinkedIn, is one format we have seen rapidly take off organically and then with paid advertising across platforms.
If you can showcase your products, services in use, and your brand storey using video creatives and formats, do so, as video content appears to be more readily digestible by consumers, generally more impressions are devoted to video content, it can help better handle consumer perceptions for your products, and it can bring your brand to life. Be sure to captivate your customer in the first few seconds when using video by putting the best foot forward, showing your brand, and ensuring that your storey is fast-paced, to the point, and actionable.